Don’t miss taking part in
Small Business Saturday only to be haunted by others’ success stories. Even
though the countdown is on to November 28, 2015, it’s not too late to
participate in this shopping holiday dedicated to small business. If you’re not
sure where to start, take a look back at customers of holidays past.
Participation is easy,
said Small Business Saturday spokesperson Nicole Leinbach-Reyhle, with the help
of American Express, who started the shopping day in 2010. They offer small
businesses of every kind turnkey marketing resources at ShopSmall.com. The free, customizable assets include event
ideas and promotional tools to help you spread the word about your Small
Business Saturday plans.
“Even without being a
traditional retailer, you can still maximize this day,” Leinbach-Reyhle
explained. “Have food, music and raffles that customers can enjoy. Thank past
customers and promote upcoming specials on future services they may need. You
can even sell gift certificates that they can apply at a future date.”
“The big takeaway,
though, is to celebrate your business and invite your customers to join you,”
she added. “Just be sure to build a big buzz around why they should—after all,
that’s what the day is all about!”
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