People often take
pointless journeys across the Web, leaping haphazardly from site to site, never
landing on solid Internet ground. Why? Because nothing grabbed their attention.
In order to have a successful website, there needs to be a valuable
call-to-action to make visitors stick around. Give them something they need or
want (like a trial offer, free gift with purchase or the ability to book an
appointment), and you just might find that people settle in and stay a while.
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