How to Engage Millennials

In the next few years, the decision-maker across the desk or on the screen will likely be a member of the millennial generation. They’re an ambitious group and they expect different things from you than older decision-makers.

When it comes to engaging with millennials during the sales process, here’s what you need to know:

·        Millennials aren’t fans of hierarchy and corporate structure, so when you’re engaging them, expect to engage with a group. They make decisions by committee.

·        Remember when you used to call the decision-maker? Millennials will engage via text before they connect via phone.

·        Forget the martini lunch. Millennials expect you to be social and connect on a personal level online. They don’t want to work with you, they want to collaborate—now, in real time.

·        Millennials are the most racially diverse generation in U.S. history, and tend to lean politically toward liberal thought and inclusivity.

Most importantly, when you’re connecting with millennial decision-makers, engage them with technology and humor. And they like stuff, so if you have company swag to give, bring it—especially if it’s useful.

Source: http://www.manta.com/resources/tip-of-the-day/how-to-engage-millennials/?su=hq344mgu9vl41l&utm_medium=Email_Marketing&utm_source=Newsletter&utm_campaign=TOTD&utm_content=TOTD_ReDesign&utm_term=16264