Opinions—everybody’s got
them. They’re an inherent part of being human. And the Internet has the pull of
mythological sirens, luring us to tell the world how we feel about everything
from celebrity fashion choices to politics and religion—the big no-nos your mom
steered you away from. The digital world makes it easy for us to share our
thoughts, so as a business owner (and human with opinions), where do you set
the boundary when posting online? Or do you?
·
Remember:
The Internet is a public space where potential customers roam. If you wouldn’t
want a customer hearing you say it in the real world, don’t do it in a virtual
one.
·
Things
you write can often be traced back to your business—and depending upon what you
say and how you say, it could muddy your reputation.
Keyboard, computer screen
and miles between the person typing and the person or story being commented on
can create a false sense of security, and a quick bit of research can often
uncover the author. So, tread lightly when someone shares something you don’t
agree with. Words can come back to bite you and tarnish the business status
you’ve worked so hard to build. Digital footprints, unlike the ones left in the
snow, don’t melt away. They’re everlasting. Use good judgment before posting.
No comments:
Post a Comment