Content Clean-Up

The word “audit” has the power to send shivers down the spines of even the most stoic business folks. It’s one of those unfortunate words that usually indicates you’re about to go through an amazingly unpleasant experience. But, an audit of your website—well, that’s a good thing. And everyone should do it.

Just because you know something on your website is no longer applicable doesn’t mean search engines do, and they will serve up bad or erroneous information to potential customers—which no business owner wants. Your website’s job is to inform and offer a great user experience. That’s why you need regular audits.

Set aside time every year (or even twice a year) to investigate and inventory all the content you’ve compiled on your website. If you find information that is outdated, misleading or otherwise confusing—update it or remove it. Tidying up your content house makes for happier customers and increases your credibility.

Source: http://www.manta.com/resources/tip-of-the-day/content-clean-up/?utm_medium=Email_Marketing&utm_source=Newsletter&utm_campaign=TOTD&utm_content=TOTD_NewDesign2015&utm_term=17740&su=hq344mgu9vl41l