Small business owners tend to be problem solvers. Whether it's
improving a process, making a product more relevant or developing the next big
thing, you're always looking for creative solutions. But spawning those magical
aha moments is often easier said than done.
In The
Eureka Factor: Aha Moments, Creative Insight, and the Brain, the
authors lay out a scientific case for how, when and why these moments of
insight occur.
Helpful tips for improving your odds on a daily basis include:
·
Find the right environment. A constrictive space can hamper
inspiration, so avoid innovating in your basement office.
·
Take breaks. Spend time outside of your normal environment—a short
walk can work wonders.
·
Change static routines. Proactively alternate your surroundings
and activities to keep your mind free and uninhibited by usual responses or
constraints.
·
Work on staying positive. Your mood affects brain function and a
grumpy demeanor hinders insightful thinking.
·
Schedule specific time for being creative. Yes. That means turning
off your smartphone and allowing your mind time to wander. (It may be
challenging for some, and seem unproductive, but the results will show
themselves.)
And remember, one never knows when the lightbulb will start to
glow, so be prepared. Whether it's a notebook by your bed, a dry erase board in
the kitchen or an app to record ideas while in the car, don't miss
your aha moments.
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