You Can’t Buy Love: Keep Your Reputation Intact

Being a small-business owner is no easy task, and it’s often just a one- or two-person show. So working to gain followers on social media and acquire stellar online reviews is often the last thing on your to-do list. Yet as a small-business owner you know that most consumers read reviews before making a purchase or selecting a service provider.

But as tempting as it may be, steer clear from breaking the cardinal rule of marketing: Never, ever buy fake followers or reviews.

Here’s why, according to small-business owner Jesse S. Gaddis:

·        Fake reviews can easily be figured out

·        It sets a bad, desperate tone for your business

·        You will lose customers’ trust

·        You never learn how to gain the value of a truly attentive social network

·        If no one on your network is genuine, then who are you marketing to?

Take the time to build an organic following, and be patient. With good products and services and a strong customer-centric mentality, you will achieve the real reviews, likes and followers you’re after without risking your reputation.

Source: http://www.manta.com/resources/tip-of-the-day/you-cant-buy-love-keep-your-reputation-intact/?utm_medium=Email_Marketing&utm_source=Newsletter&utm_campaign=TOTD&utm_content=TOTD_NewDesign2015&utm_term=19057&su=hq344mgu9vl41l