The holiday season is almost upon us. The smell of
fresh-baked cookies wafting through the air, the roar of a fire, the twinkling
tree—it’s picture-perfect until unforeseen issues arise. Warm refrigerators,
gutters gone awry and clogged toilets are enough to send even the saintliest
grandmothers over the edge.
But after Grandma gathers herself, she recalls the flyer that
was left on her door during Small Business Saturday from the local plumber
offering a discount through the new year. It’s no secret who Grandma decides to
call.
And that, service providers, is just one reason you should
participate in Small Business
Saturday. But if that’s not enough, consider this: $5.9 billion was spent on
Small Business Saturday in 2014, and spending has increased every year since
its inception in 2010. It only makes sense for retailers and service providers
alike to join the shop-local movement.
“We recommend to our clients that during the weeks prior, all
[sales] receipts promote the weekend and that receipts for that weekend have a
Small Business Saturday stamp or logo,” suggested Ed McMasters, director of
marketing and communications at Flottman
Company. “In addition, it helps to promote in the local press that the offer is
available.”
Get a marketing plan in order, from social media to flyers on
doors offering discounts and specials, and hit the ground running starting now.
As much as people love purchasing gifts from local shops to support small
businesses, consumers are also looking for service providers offering something
that they’re sure to need before St. Nick makes an appearance.
So, as family gatherings and big holiday parties get underway,
know that ovens will always flicker out and sinks will bubble over. And who
better to show up to save the day? None other than the plumber or electrician
who created a Small Business Saturday plan.
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