Here at Tax Resolution Center...

Here at Tax Resolution Center...

Tuesday, October 27, 2015

You Can’t Buy Love: Keep Your Reputation Intact

Being a small-business owner is no easy task, and it’s often just a one- or two-person show. So working to gain followers on social media and acquire stellar online reviews is often the last thing on your to-do list. Yet as a small-business owner you know that most consumers read reviews before making a purchase or selecting a service provider.
But as tempting as it may be, steer clear from breaking the cardinal rule of marketing: Never, ever buy fake followers or reviews.
Here’s why, according to small-business owner Jesse S. Gaddis:
·        Fake reviews can easily be figured out
·        It sets a bad, desperate tone for your business
·        You will lose customers’ trust
·        You never learn how to gain the value of a truly attentive social network
·        If no one on your network is genuine, then who are you marketing to?

Take the time to build an organic following, and be patient. With good products and services and a strong customer-centric mentality, you will achieve the real reviews, likes and followers you’re after without risking your reputation.


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