Here at Tax Resolution Center...

Here at Tax Resolution Center...

Monday, March 30, 2015

Social Responsibility? Yes, Please!

Did you know that American consumers are more likely to trust and be loyal to companies that support corporate social responsibility (CSR)? So, if you think CSR is just for big corporations, think again. It's not. And small businesses can not only benefit, but the potential collective impact is enormous.
But what exactly is CSR, anyway? The term has varying definitions, but essentially means the self-regulation of a company's actions that impact the environment, consumers, employees and community. You most likely already have socially responsible practices, such as recyclable elements in your products or the use of locally-sourced materials or contractors, or waste management and energy consumption protocols. So, it's probably a matter of defining and tracking—as well as identifying additional opportunities.
Don't make it a daunting task.
  • Focus on your business and industry, product or service, and possible impacts, as well as particular causes that matter to you or your community.
  • As a small business, don't get caught up in thinking big. Starting a company recycling program, for example, counts.
  • Get staff involved and partner with another community organization to volunteer locally.
Implementing and tracking a CSR policy presents opportunities to inject values into practices that can be woven into your company story—positioning your brand positively in the eyes of the growing number of socially conscious consumers and potential partners.


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