News flash: Mobile is here to stay. Not only is it sticking around, but
businesses with optimized mobile sites rank better in Google. If you didn't
jump on the bandwagon when it first started heating up, run fast and hop
aboard—this is no longer the wave of the future.
Think about this:
- Many studies
suggest that poor mobile performance leads to less engagement.
- A recent Google
study found that 88 percent of smartphone users search for local
information on their devices.
Don't risk losing
a large portion of potential customers. Determine if your website is adapted
for mobile usage. Spend some time searching for and using your site on
different mobile devices, and always keep the customers' point of view in mind.
Next, decide what mobile solution makes the most sense for your
audience and your budget. (For example, would a responsive site be sufficient,
or could a mobile app provide a better user experience and improve sales?)
With all this
said, laptops and desktops aren't being tossed from the tops of buildings. But
it does mean consumers expect similar experiences on any device. Pinching and
zooming is the equivalent of dialing a rotary phone—and while mobile users can
do it, they probably won't.
No comments:
Post a Comment