Did you know that American consumers are more likely to trust and be loyal to companies that support
corporate social responsibility (CSR)? So, if you think CSR is just for big
corporations, think again. It's not. And small businesses can not only benefit,
but the potential collective impact is enormous.
But
what exactly is CSR, anyway? The term has varying definitions, but essentially
means the self-regulation of a company's actions that impact the environment,
consumers, employees and community. You most likely already have socially
responsible practices, such as recyclable elements in your products or the use
of locally-sourced materials or contractors, or waste management and energy
consumption protocols. So, it's probably a matter of defining and tracking—as
well as identifying additional opportunities.
Don't
make it a daunting task.
- Focus on your
business and industry, product or service, and possible impacts, as well
as particular causes that matter to you or your community.
- As a small
business, don't get caught up in thinking big. Starting a company recycling
program, for example, counts.
- Get staff
involved and partner with another community organization to volunteer
locally.
Implementing
and tracking a CSR policy presents opportunities to inject values into
practices that can be woven into your company story—positioning your brand
positively in the eyes of the growing number of socially conscious consumers
and potential partners.
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